NATURAL: The new DUR Fall–Winter 2025–26 collection

DUR’s new “Natural” collection expresses the harmony between timeless elegance and natural simplicity. With meticulous attention to detail and a commitment to authenticity, DUR redefines contemporary menswear: clean lines, refined textures, and high-quality materials that work discreetly for you—not the other way around.

The Natural Philosophy

Since 1960, DUR has served the essence of style. In the new “Natural” collection, urban everyday life meets the calm of nature: muted color palettes, soft textures, and comfort that never compromises appearance. The result is clothes that don’t shout, they simply stand out.

Hero Pieces

• Twill trousers (Made in Italy): clean seams and a soft finish make them the backbone of the wardrobe, ideal from morning at the office to evening in the city.
• Herringbone blazers: tradition meets modern tailoring with soft shoulders and refined proportions.
• <pPleated suits: relaxed, breathable tailoring; trousers that sit correctly and movement that flatters.
• Tech jackets with trench-inspired cut: waterproof, wind-resistant, high-performance materials with an urban feel, a go-to outer layer that always works.
• Piqué polos & two-ply shirts: freshness and durability, with crisp colors and weaves that hold their shape.
• Corduroy shirts: warm texture for smart layering over a T-shirt or under a blazer.
• Merino & cashmere knitwear (Made in Italy): lightweight, thermally balanced, with a fine hand, comfort at its most refined.

>Materials & Construction

Two-ply cotton fabrics, next-generation wool blends, weather-resistant technical materials, and seams that sit properly on the body. All are designed for longevity, freedom of movement, and effortless combinations.

For the Man of City and Nature

“Natural” speaks to the man who moves between meeting rooms and weekends away, seeking quiet strength in what he wears. Clothes with character, designed to live with you, not just be photographed.

Discover DUR’s “Natural” collection in stores across Greece and online at dur.gr.